Opdrachtomschrijving:
The problem is that cycling as a mode of transport is not yet attractive enough for a broad audience in Düsseldorf, with many residents still choosing to use cars. We have taken on the challenge to develop a (digital) concept that makes cycling more appealing to a wider audience in Düsseldorf, with the goal of encouraging more people to choose cycling as their primary mode of transport.
Eindresultaat:
To make cycling more appealing, we offer companies stylish electric lease bikes for employees to use for both business and personal purposes. Companies can easily order and personalize their fleet of bikes to meet specific needs and preferences. Alongside the bikes, we’ve designed an app that enhances the user experience. It includes a company dashboard where employers can track bike usage, distances, speeds, and cost savings, enabling them to evaluate the program’s impact and share insights with the government. Employees can lease these bikes for seamless and enjoyable rides, monitoring their biking stats such as distances traveled, speeds, cost savings, and battery levels via the app. This approach promotes a more active and environmentally-friendly lifestyle, making cycling a practical choice for commuting in Düsseldorf.
Link(s) naar meer info / demo(s) / filmpjes van het project:
https://acrobat.adobe.com/id/urn:aaid:sc:EU:26634518-223c-4d71-9443-c035d270523e
Afbeeldingen:
